March 21, 2016

Social Reinforcement of Investment Habits


Adventu’s savings and investment app will draw on users’ social experiences to reinforce the new micro-habits needed for financial success. For example, it will enable users to share savings and investment opportunities. Adventu will create a loyalty programme that will earn users in-app credit and reputation. Rather than setting up users of our app in competition with each other, we will create multiple incentives for sharing and collaboration.

This social savings and investment experience will also allow users to measure their own savings and investment performance against those of their friends as well as the whole universe of users, to gain social and economic reward and recognition.