March 21, 2016

Gamification Helps Form Positive Microhabits


Habits are formed differently in different generations. Financial institutions are finding the Millennial generation a difficult market to crack. By gamifying the process of saving and investing – by making it fun and familiar – the Adventu app will build on the digital generation’s existing ways of consuming information and interacting. Over time this will form new microhabits that will normalize saving and investing. A loyalty programme rooted in the fun and familiar will also deliver benefits to users.